Charlesberry Cattery

Home » Case Studies » Charlesberry Cattery

Client Overview

Charlesberry Cattery, based in Sherrington just outside Newport Pagnell boarding for cat owners.

Introduction

This case study talks about the design and build of a new website, the client was originally a dog and cat boarding facility but moved their services over to providing boarding for cats only.

The Challenge

For many years the clients boarding facilities based in Charlesberry just outside of Newport Pagnell catered for both cats & dogs, recently they removed the dog boarding facilities and changed the companies name from Charlesberry Kennels to Charlesberry Cattery, this required a completely new website design targeting itself only to cat owners needs.

Our Solution

Understanding the target audience and market required thorough research, including studying competitor websites to identify industry standards and areas of differentiation, reading customer reviews and feedback to understand their expectations and pain points, gathering information about popular cat breeds, care guidelines, and customer preferences. Identifying relevant keywords and search trends to optimize the website’s content. Based on the research findings, the team developed an information architecture to organize the website’s content effectively including a dedicated contact form and contact details for inquiries, bookings, and general information.

Implementation Process

The design team worked closely with the client to establish a visual identity that aligned with the cattery’s brand including a new logo. The chosen colour palette consisted of soothing green tones to create a calming atmosphere. After wireframing the use of high-quality images of cats and the cattery’s facilities added a personal touch and showcased the care provided to the feline residents. The website was developed using modern web technologies, ensuring compatibility across different devices and browsers. The team focused on creating a seamless user experience, with intuitive navigation and fast-loading pages. The contact form was integrated with an email management system, allowing the cattery to efficiently handle inquiries and bookings.