We kept the design simple and mobile-first, because most operators and their customers are on their phones. Each package has its own page, and the gallery shows projects for operators including Fleet Minicabs, Fleetline Cars and Cherwell Cars. A Google Calendar booking page on the contact page means enquiries land straight in our diary, and we added click-to-call, an accessibility widget, a cookie banner and clear terms for the 12-month plan.
Every page has its own title and description for search, the portfolio images are described for screen readers, and the site is connected to our Google Search Console and Business Profile. It links back to our Taxi & Private Hire Websites page here, and that page links to it, so the two work together.
