The real challenge wasn’t just giving the site a fresh look — it was making sure it worked for the full mix of people who use Fleet Cars every day. The site needed to feel clean and modern, but it also had to appeal to everyone who might land on it: members of the public booking a local ride, business clients arranging regular travel, customers using the courier service, families booking airport transfers, hospital patients needing reliable transport, and passengers who rely on accessible vehicles. Getting that balance right, without the site feeling generic to any one of those groups, was the real task.
