Wigan Workwear

Client Overview

Wigan Workwear sells workwear and PPE from Higher Ince, Wigan: safety boots, hi-vis, work clothing, gloves and accessories, through a trade counter and an online shop with free UK delivery on every order. They’re a new business, and getting started on the right footing mattered.

Introduction

Wigan Workwear set out to give tradespeople, site crews and contractors one place to buy kit that’s stocked in real sizes and priced for the job. Their online shop needed to be as dependable as the boots they sell.

The Challenge

The shop was originally built on a different shopping cart platform, and it turned out to be buggy. Faults kept appearing on the live site, affecting customers and frustrating the owner. We put in several long sessions working through the site’s code and settings, spending hours fixing problems one by one. Each fix helped, but it became clear the issues came from the platform itself, and no amount of patching was going to give a new business a shop it could rely on.

Our Solution

Rather than keep patching, we suggested moving the whole shop over to WooCommerce, and we offered to redesign it at the same time. We worked to a minimal budget, because helping the client get something affordable was our priority for a business just starting out. There are no bells and whistles. Instead, the new shop has a better layout, makes better use of space, works properly on mobile and is simple for the owner to run day to day. Most importantly, it actually works.

Implementation Process

We built the new shop on a separate test site so the existing store could keep trading while we worked, with a custom theme built around the Wigan Workwear brand. Every page was laid out in Figma for desktop and mobile, then products and categories were brought across and the full ordering and checkout process was tested from start to finish before anything was switched over.

Prototype Design

Full page layout designs for the Wigan Workwear website, showing all key pages from homepage to basket and contact

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