Rather than work remotely and send designs back and forth, Kevin worked alongside the client at their premises, building and configuring the Shopify store with them over a couple of weeks. That covered the design, setting up the product categories so a large range of skincare, haircare, body care, fragrance, makeup and brands was easy to browse, and getting the store settings, delivery options and everything else in place so it was ready to trade from day one. Being in the room meant decisions got made on the spot and the client knew how their own shop worked by the time it was handed over. The result was a fully working ecommerce website that lets Grace Beauty Box sell without paying marketplace fees on every sale or losing out on returns the way they had been. They still sell on both, which makes sense for reach, however customers have increasingly chosen to buy directly through the website rather than the marketplace, which is exactly what the project set out to do.
